Sarasota Website Design

Posted 14 January 2011 by
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Happyshack Media is based in Sarasota Florida. We have been creating online business solutions for our clients since 1999. Come see how “We Treat Every Client Like Our First.”

Current website design services offered.

  • Website Design, Development and Maintenance
  • Domain Name Registration and Maintenance
  • Blog Creation, Updating, and Maintenance
  • Newsletters – Setup, Creation, Maintenance
  • Secure Website Areas – (Password protected for members only)
  • E-Commerce – (Shopping Carts)
  • Merchant Accounts
  • Got Members? – Custom member database solutions that you own!
  • Flash Presentations
  • Web Programming and application development
  • Database Solutions – Creation, backup, maintenance
  • Search Engine Optimization
  • In depth Keyword and Keyword Phrase Research
  • Social Media Marketing
  • Google AdWords and AdSense Campaigns – (Pay-per-Click Advertising)
  • Internet Marketing
  • Article Distribution
  • Internet and Website Consultation
  • Much more…

What is Keyword Research?

Posted 10 January 2011 by
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Keyword research is basically trying to determine what someone might type into a search engine to find your website.

Let’s say that you have a homemade candle business and you are thinking about starting a website to promote your business and maybe get some sales from internet traffic.

The first thing you want to do is take a look at the words (keywords) and phrases that people use when looking for candles online. So if someone in Idaho is looking for homemade candles what would she type into a search engine to find them.

Now, I know what you are thinking…she would just type “homemade candles” in the search engine…well it doesn’t always work like that. Take a look at some of the results from a few minutes of keyword research on the phrase “homemade candles”.

The list below show the keyword or phrase and how many times it is searched for per month:

Homemade candles – 6,600 times
Homemade candle – 2,900
How to make homemade candles – 1,000
Making homemade candles – 260
Candles – 1,830,000
Pillar candles – 40,500

Do you see the difference? Just by leaving off the “s” on candle there is a 3,000 search difference. And what if you made Pillar Candles…you would be missing out on over 40,000 searches per month if you only targeted the phrase “homemade candles”. The word “candle” is searched for almost 2 million times per month!

How many candles do you think you could sell if only 10% of that traffic was going to your new website?

As you can now see keyword research is very important. If it is done correctly you will see a dramatic difference in your website traffic and sales.

Happyshack Media has been creating new website for our clients since 1999. We are based in Sarasota Florida and we can handle everything for you from domain registration, site development, keyword research, online marketing, site maintenance, SEO, logo creation.  Give us a call and let us show you how we treat every client like our first.

Sarasota Website Design

What is a website?

Posted 21 December 2010 by
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I get asked this question all the time.

Imagine a file cabinet that you have at home or in your office. Inside that file cabinet there are file folders and in each folder there are individual pages.

Now imagine that same file cabinet as your website hosting and each one of the folders is a website and each website contains the pages for that particular site….simple (kind of).

All websites are hosted somewhere. One of the largest website hosts is When you sign up for hosting you are paying for some space on a computer (server) that you can put your website. This server is connected directly to the internet with a much faster internet connection that we have at home. Each server usually will contain multiple websites, this is called shared hosting…each in their own folder on the server. You can get you very own server just for your website but this is not required for most sites and will cost you quite a bit more than shared hosting.

When you sign up for hosting you will be assigned an IP address for you website. This is like your street address on the internet.

Now imagine a “master map” of the internet that knows where all the websites live. This is called DNS or Domain Name Service. We will discuss this later but DNS is how your website gets found when someone in Ohio types in it goes to your site.

It is very important that your IP does not change or your visitors will be looking in the wrong place for you site but you should not have to worry about that, your host will make sure that it remains the same.

That’s it really. Next time you visit your favorite website just remember that all of the pages are in a folder on a computer somewhere and when you typed in the website address DNS helped you get there.

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