Keyword research is basically trying to determine what someone might type into a search engine to find your website.

Let’s say that you have a homemade candle business and you are thinking about starting a website to promote your business and maybe get some sales from internet traffic.

The first thing you want to do is take a look at the words (keywords) and phrases that people use when looking for candles online. So if someone in Idaho is looking for homemade candles what would she type into a search engine to find them.

Now, I know what you are thinking…she would just type “homemade candles” in the search engine…well it doesn’t always work like that. Take a look at some of the results from a few minutes of keyword research on the phrase “homemade candles”.

The list below show the keyword or phrase and how many times it is searched for per month:

Homemade candles – 6,600 times
Homemade candle – 2,900
How to make homemade candles – 1,000
Making homemade candles – 260
Candles – 1,830,000
Pillar candles – 40,500

Do you see the difference? Just by leaving off the “s” on candle there is a 3,000 search difference. And what if you made Pillar Candles…you would be missing out on over 40,000 searches per month if you only targeted the phrase “homemade candles”. The word “candle” is searched for almost 2 million times per month!

How many candles do you think you could sell if only 10% of that traffic was going to your new website?

As you can now see keyword research is very important. If it is done correctly you will see a dramatic difference in your website traffic and sales.

Happyshack Media has been creating new website for our clients since 1999. We are based in Sarasota Florida and we can handle everything for you from domain registration, site development, keyword research, online marketing, site maintenance, SEO, logo creation.  Give us a call and let us show you how we treat every client like our first.